The earth has been difficult in the past two years. With the virus sweeping the world, human beings are facing death, isolation and social unrest. But with the arrival of 2023, the pandemic seems to have finally subsided. Or at least, people are ready to return to life and make up for lost time.
Today, Pantone launched the 2023 representative color and named it "Viva Magenta", which conveys pure joy and encourages people to experiment and express themselves freely. It is an exciting and borderless color, full of courage, wisdom and inclusiveness.
Viva Magenta was partly inspired by an inconspicuous insect, Dactylopius cocus Costa. The cochineal beetle is a 0.5 cm long beetle, native to the Armenian highlands. Its appearance is striking red, and it is integrated with the flowers and fruits with similar color in the habitat. After thousands of years, many species have long been extinct, but the cochineal insect has survived and tenaciously displayed such beautiful colors to the world. Laurie Pressman, vice president of Pantone Color Research Institute, said that the hard shell actually shows the courage and fearlessness that most of us have gained in the past two years.
Not only that, as early as the second century BC, people injected such rich and dazzling red tones into fabrics and paper. "Viva Magenta" is one of the most precious natural dyes and one of the strongest and brightest dyes known in the world. Interestingly, the "Viva Magenta" color is so rich and plump that it looks like the color artificially adjusted, but it is actually the color extracted from nature.
The full color of "Viva Magenta" is also often used in online games and other virtual worlds, so this color is also defined by Pantone as a new era color applicable to the real and virtual worlds, which helps to explore the relationship between the two worlds.
But Laurie Pressma also said, "People like to create and explore the virtual world, which can be seen from the current enthusiasm for the metauniverse. But as we have seen in the past two years, when we are trapped at home and surfing the Internet, we also want to be part of the real world, which is why many people find comfort in nature. Although during the pandemic, digital transformation and the development of online technology have been accelerated, it also makes me People are more eager for outdoor activities. And "Viva Magenta" is rooted in the primitive, arousing the power of nature. "
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The representative color value of Pantone in 2023:
PANTONE 18-1750 Viva Magenta
sRGB：187,38,73
HEX/HTML：#BB2649
Annual representative color of Pantoneover the years
The representative color of Pantonein 2022: 17-2938 Changchun Blue Very Peri
Very Peri. It seems to be a common purple, but it is actually a color tone developed by Pantone, which is made by mixing the blue of vinca and the purple of fluorescein. When the red color, which symbolizes vitality and joy, collides with the blue color, which represents firmness and confidence, it stimulates our endless creativity.
The representative colors of Pantonein 2021: 17-5104 Extreme Grey and 13-0647 Bright
The two independent colors, Extreme Grey and Bright Yellow, highlight how different elements support each other together, and can best express the spirit of the representative color of Pantonein 2021. Practical and stable, but also warm and optimistic. Extreme grey+bright yellow is the combination of strength and positive. This color story condenses the deep feeling of consideration and the hope of sunshine.
Pantone's representative color in 2020: 19-4052 Classic Blue
Classic blue is the "beautiful color at the end of the day" of blueberries, Pepsi cans and the sky. When choosing Classic Blue, the agency said that they first studied what was happening in the world.
Pantone2019 representative color: 16-1546 Living Coral
Coral orange represents the integration of modern life. It is a nourishing color in the surrounding natural environment, and also a vivid color in social media.
Pantone 2018 representative color: 18-3838 Ultra Violet (UV)
Very creative and imaginative! Ultraviolet light illuminates the road to the future! A purple tone that strongly stirs thoughts and ponders! PANTONE 18-3838 UV light conveys originality, creativity and forward-looking thinking, and points us to the future.
Pantone2017 representative color: 15-0343 Greenery
Fresh and energetic color, vegetation green is a symbol of rebirth. A color that represents the recovery and prosperity of all things in early spring is fresh and full of vitality. It is like being in a lush green plant. People can't help but take a deep breath, feel the fresh air and cheer up.
Pantone 2016 representative colors: 13-1520 Rose Quartz (crystal powder) and 15-3919 Serenity (tranquil blue)
Soft color approach: Pantone Company first selected the combination of two colors as the representative color - the annual representative color in 2016 is tranquil blue and crystal powder.
Pantone2015 representative color: 18-1438 Marsala
A natural, vigorous and simple wine red. Masala wine red enriches our spirit, body and soul. Masala's powerful and plump characteristics make it unique and elegant color whether it is used alone or matched with many other colors as the focus of attention.
Pantone 2014 representative color: 18-3224 Radiant Orchid
The bright purple orchid blooms with confidence and warmth. It can attract eyes and stimulate imagination. This is a fascinating purple that attracts you with attractive charm. The bright purple orchid is a charming color with purple, purple and pink as the background color, arousing confidence and emitting great joy, love and health.
Pantone2013 representative color: 17-5641 Emerald (emerald green)
Vivid, brilliant, gorgeous, elegant and beautiful colors enhance our sense of happiness, balance and harmony. Emerald green is most often associated with bright and precious gemstones, giving people the feeling of exquisite luxury.
Pantone2012 representative color: 17-1463 Tangrine Tango (tango orange)
Tango orange is reminiscent of the brilliant sunset. It combines the vitality and excitement of red with the warmth and friendliness of yellow to form a high visibility and magnetic color, emitting heat and energy.
Pantone2011 representative color: 18-2120 Honeysuckle
Brave, confident and important, a brave new color, a brave new world. Let the bold spirit of honeysuckle red infuse you and take you through the year.
The representative color of Pantonein 2010: 15-5519 Turquoise (Turquoise)
Combined with the tranquility of blue and the revitalization of green, turquoise inspired soothing thoughts, tropical waters and comforted the daily troubles of escaping from the world, while restoring our sense of happiness.
Pantone2009 representative color: 14-0848 Mimosa (mimosa yellow)
Yellow symbolizes the warmth and nourishment of the sun, and we are naturally attracted as human attributes to ensure. Mimosa also talked about enlightenment, because it is a color that stimulates imagination and innovation.
Pantone2008 representative color: 18-3943 Blue Iris
A beautiful balanced blue-purple, as the annual representative color of Pantone in 2008. The stable and calm side of the combination of iris blue and purple mystery and spiritual characteristics meets the need for a mysterious and exciting hint in a complex world.
Pantone2007 representative color: 19-1557 Chili Pepper
This charming and resonant tone has a high response in fashion and personal expression, because its boldness is exquisite and attractive. In this era, from mobile phones to web pages on social networking sites, personality is reflected. Pepper means an attitude of extroversion, self-confidence and design spirit.
Pantone's representative color for 2006-2000
